Newsletter Ninja Presents
Emails on Autopilot
The only content membership
for authors
by an author
You know you’re supposed to email your list regularily. Everyone says so. And as your resident newsletter ninja (hello!) I’m here to tell you they’re right.
But what are you supposed to email them ABOUT?
Now that is where things get harder. You need a story to tell, a solid segue, and a CTA to buy your books—but not too “salesy” of a CTA, because that might drive them away.
So, here you are, staring at a blank page counting down the hours until you absolutely HAVE to send your newsletter. Because you really do have to, even though you’d rather be writing anything else.
And you know what’s WORSE?
While you’ve been hemming and hawing about sending emails, your readers have been putting other authors’ books on their TBR piles —
🤯
— because those authors showed up, and you didn’t.
You need to get out of your own head —
and get into your reader’ inboxes.
What if there were a way to get your emails written and sent without all that agonizing — a way that doesn’t steal so much of your writing time but still lets you build an army of superfans who love you?
(Guess what? There is.)
Sure, you know you need to email more often—but the pressure of writing emails leaves you panicked and stressed, and usually pressing “send” at the very last moment.
It’s time to break that cycle! With EOA, you’ll get the tools you need to reclaim your time; so you can spend less of it worrying about your newsletter and more of it writing what you love.
What if you could create a ride-or-die group of superfans, all thanks to some carefully crafted emails?
By leveraging EOA’s library of pillar topics, you’ll know exactly what to say and when to get readers invested in you as an author—just like they’re invested in your characters!
Coming up with new emails (not to mention social media posts and ad copy) can be just as hard as writing your next novel—if not harder.
That’s why EOA is packed with ideas, from our Monthly Content Calendar, to email templates and sample emails. Because you have better things to do than stare at a blank page.
When it comes to hearing from authors we love, email wins out over social media (and especially online ads) every time. If you want to connect with readers, email is the way to do so.
In just a few hours, your social media post will be shoved to the bottom of the pile. In contrast, your emails are sent directly to readers—making them far more likely to actually read it.
Email is a routine for most of us, and that's just as true for your readers. Whereas only 14% of people check social media in the morning, email is often our first line of communication.
Of course, emailing without a strategy isn't much better than drowning Twitter in links to your book. That's why so many authors are using EOA to level up their email-writing skills!
I’m the newsletter ninja who translates all that internet marketer… stuff… into strategies that work for you.
With dozens of one-on-one clients big and small, as well as almost a thousand students under my wing, I can honestly say I have eyeballs on more author newsletters than anyone in publishing.
And I’m so happy I get to use those eyes to pinpoint all the ways you can write better emails and further your author career!
Every month, you’ll unlock new email templates, samples, and guides to help you write stellar newsletters for your readers!
To build loyal fans, there are a few emails you’ll need to send. Our Pillar Topics will show you exactly how to write these powerhouses emails!
Head on over to our Content Calendar, where you’ll find prompts, holidays, Canva templates, and tons of ideas to fuel your emails.
Submit your emails to our Email Audits, and get Tammi’s personalized feedback and critique of your work.
Need accountability to get your emails done? Join our coworking sessions every month to write alongside other EOA authors.
Join Tammi for an AMA, (usually) twice a month! This is the perfect place to get your email writing and strategy questions answered, big or small.
Emails On Autopilot is service-independent; it doesn’t matter what email marketing service you use. Current members use Mailerlite, Convertkit, MailChimp, ActiveCampaign, Drip, Flodesk, Sendfox, and a few I’m probably forgetting!
We have both generic templates and genre-specific templates. And if your genre is not represented, just put in a request and we’ll add your genre to the list of those we include when we create new templates!
They are not! This is one reason why you only get a new one every month or two; I’m just one person doing this with my one human brain. I launched Emails on Autopilot at 20Books Vegas on November 17, 2022 — before I (and most of the world) had ever even heard of ChatGPT. (Whew!)
Yes, but the vast majority of our Canva templates work with the free plan. You do not need a paid plan to use the EOA content.
No, you’ll write the emails yourself — but with help of our templates, prompts, and other content to guide you!
We vary the schedule of the live calls each time, so that any time zone should be covered at least once every couple of months. And all calls are recorded and posted for viewing by members who couldn’t attend live.
I get it. Writing interesting emails for your readers involves a lot of pressure, and brings up a lot of nagging questions. What should you say? What if you’re not very interesting? What if they don’t really care, either about you or your books?
But the truth is, your readers do want to hear from you!
You just need to know what to say.
That’s why I want to welcome you into Emails on Autopilot. Because rather than obsessing over how to write a newsletter, you’ll learn how to write emails with ease—so you can spend more time publishing novels you love, while building a list of superfans who love them too.
